October 26, 2008

Personas for intranets

Although we spend most of the time talking about and using personas for public-facing sites, they are absolutely useful for intranets as well. In fact, they're even easier to create, since we sometimes have easier access to these internal users than to external customers. In addition, intranets can create turf battles even more dangerous and distracting than external sites, because everyone fights even harder for attention. This means that having actionable user knowledge in the form of personas can be even more critical for making tough decisions about what to create and how it should work.

Howard McQueen wrote a nice piece on persona-centric Intranet design that's worth a read. I'm not sure I buy into his creation process, which seems to rely too much on existing stakeholder perspectives and not enough on one-on-one primary research, but I like his idea of selecting a Persona Advocate who is responsible for keeping the personas alive within the organization.

July 29, 2008

Songwriters using personas

Does the band Coldplay use personas when writing songs? Sounds like it.

July 04, 2008

Web application for persona creation

PersonaBuilder is a web-based tool built by Tim Smalley that encourages effective creation of personas. It's a very smart interface that helps team members collaborate and provides a shared repository for user research notes and of course the personas themselves. Definitely check it out.

June 17, 2008

Persona quality scale

Here's a new personas blog by Angela Quail with an excellent idea: When we deliver personas, we should label them with just how much research rigor went into their creation. Many people realize that personas are at least partially "made up." The question that often arises is this: How much of the persona is invented vs. grounded in research? What parts of the persona can I trust for decision making, and what parts are just for flavor?

I like the idea of a scale or some kind of label to let people know what level of research went into each persona. Of course, I see a core distinction between qualitative personas and quantitative personas. Perhaps one metric behind any persona should be the number of actual users that shaped this persona (in interviews, field studies, surveys, etc.).

May 08, 2008

New personas blog

personacreation.com: a new blog to keep an eye on.

April 01, 2008

Speaking at Web Design World Chicago

I'll be presenting on user research and personas on May 5 at the Westin Chicago River North. You can save $300 if you use the priority code SPMUL when registering. I've been speaking regularly at Web Design World for about 9 years now, and it's always a good event. Hope you can make it!

March 21, 2008

Personas as lived vs. documented

Andrew Hinton has wise things to say about what personas are and aren't in this article on Boxes & Arrows.. He reminds us that personas should not merely be an item in our methodology checklist. If they don't have a real impact on how we make decisions, they're not worth doing.

I love this bit: "Personas are not documents, and they are not the result of a step-by-step method that automagically pops out convenient facsimiles of your users. Personas are actually the designer’s focused act of empathetic imagination, grounded in first-hand user knowledge."