November 22, 2006

Method acting and personas

Zef Fugaz's "Bring Your Personas to Life" is worth a read. It's not enough to simply document our users from afar. To some degree, we must become them, live in their shoes, empathize with their struggles. It's so easy to revert to our instincts of designing for ourselves that it takes something rather odd like role-playing to jolt us into a different perspective. We are not our users, and any tool that shakes us up is a good thing.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)