December 14, 2006

Can you take personas too far?

According to Kim Goodwin in her new article for Cooper, yes. Making personas compelling and memorable is important, but companies can go overboard and treat personas as an end in and of themselves, rather than as a decision-making tool.

Bonus: Hear Alan Cooper, godfather of personas, in this podcast. "Personas are not something you make, they're something you discover."

Posted by Steve Mulder

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