April 21, 2007

The persona mindset

Take a look at Andrew Hinton's wise words on "Personas: less method, more mindset." I like this bit:

"Essentially, personas aren’t a method that you follow step by step and end up, automagically, with a reference-facsimile of your user. It’s really an emotional, almost theatrical leap that takes imagination and deliberate, focused empathy."

Posted by Steve Mulder

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