UPA workshop on data-driven personas
The very smart Todd Zaki Warfel ran a workshop on data-driven personas a couple of weeks ago, and I wish I could have attended. He wrote up a summary of the event, with a discussion on qualitative vs. quantitative data. He also includes his slides.
I agree with Todd that qualitative inputs are critical to persona creation. Many organizations get stuck on the quantitative side of research. But without qualitative research, data has no context or flavor, and flavor is everything when it comes to making personas feel like real people.
Comments
Hi Steve,
I just finished your book and I enjoyed it so much I thought I'd come over to your book site and introduce myself.
I think you've done an excellent job on the book. As an Internet marketing professional I was hooked to the concept of personas as soon as I was introduced to the concept because it is clearly such as effective tool for delivering the right content in the right way to the right people while at the same time increasing your ability to achieve your own business objectives.
Your book gives a lot of value to even someone experienced in persona development. I found it both validating and enlightening at the same time.
Kudos to you and Ziv.
Posted by Keith Holloway on July 18, 2007 05:17 PM