July 28, 2007

Segmentation visualization

What do stereo equalizers have to do with persona segmentation? Check out Patrick Kennedy's post on diagrams to help lock in persona groupings, entitled "Squiggles help find personas." What I like about this is that it not only helps you establish and test segmentation in the first place, it also effectively communicates the process to others in a familiar visualization.

Posted by Steve Mulder

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